Website Considerations is the second session of Active Web Group’s four-part digital marketing series for Entrepreneurs and Small Business Owners. To view additional series sessions on Branding Your Business, SEO and Paid Ads, and Digital Marketing Analytics, check out our YouTube Channel: https://bit.ly/NYSBDCyoutube
In this webinar recording, Active Web Group’s Senior Digital Strategist & Marketing Manager Frank Corrao covers what to include in a good website, including:
- Why do you need a website
- Website conversion points and tracking
- Key Performance Indicators (KPI)
- Lead generation website vs. ECommerce website
- Pros and Cons of free website builders
- Pros and Cons of professional websites
- Domain structure and website hosting • How a good CRM connects to your website
- Pay-per-click and landing pages
- Email marketing
Presenter
Frank Corrao, Active Web Group’s Senior Digital Strategist & Marketing Manager
Host
The Mid-Hudson SBDC is part of the New York Small Business Development Center (SBDC) network of 20 campus-based centers and outreach offices located across New York State.
Funded in part through a Cooperative Agreement with the US Small Business Administration. Training collaboration does not constitute an expressed or implied endorsement by the NYSBDC and SBA of the presenter(s), their organization(s), and/or their products and services.
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