Want to build and grow your business and expand your client base?
In this recorded workshop hosted by the Pace University Small Business Development Center (SBDC), Pace University Marketing Professor Harvey Markovitz highlights sales strategies entrepreneurs can implement to land new customers. The session features effective techniques for planning and executing business-to-business (B2B) and business-to-consumer (B2C) campaigns, including “learning to cold call the right way” to turn prospective customers into sales. Includes developing an effective sales pitch by understanding your target customers’ needs and evaluating your lead generation efforts.
Presenter
Harvey Markovitz, Pace University Marketing Professor
Host
The Manhattan Pace SBDC is part of the New York Small Business Development Center (SBDC) network of 20 campus-based centers and outreach offices located across New York State.
Funded in part through a Cooperative Agreement with the US Small Business Administration. Training collaboration does not constitute an expressed or implied endorsement by the NYSBDC and SBA of the presenter(s), their organization(s), and/or their products and services.
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