SPD Gazette
Week of Jan. 21, 2007 / Issue 19


REWARDS FOR PERFORMANCE (NON-MONETARY)


An employee’s rewards come from three sources: the work itself, fellow employees, and the boss. There are many ways to acknowledge good performance and employee contributions to the organization's mission - from a sincere "Thank You!" for a specific job well done - to a formal incentive and recognition award program. The SBDC strategic objective that focuses on Professional Development and Employee Retention addresses the network’s desire to improve staff development and keep staff satisfied. Both concepts involve rewards for performance.

Once a year, the SBDC presents Counselor of the Year awards to recognize the advisors who have done the best job of serving their clients during the year. Award- winning advisors are recognized for:

  • Meeting or exceeding their goals in terms of number of clients assisted;
  • High scores in client evaluation responses;
  • Investing a significant amount of time in terms of counseling hours; and
  • Helping clients generate significant impact in dollars and jobs.

Every year, the SBDC also selects a Star Performer – an advisor that has excelled at his or her job - to be recognized by the ASBDC at its national conference. In 2006, the SBDC added a new award, the Lead by Example award, for advisors or directors who go above and beyond expectations in mentoring others, improving procedures and processes, and making their center more effective. All three of these awards are rewards from the boss. They provide a high level of peer recognition for the individuals.

The SBDC does more to reward its staff than present awards once during the year. The SBDC, along with other organizations that strive for excellence, wants to build feelings of confidence and satisfaction in its employees, and in doing that, to keep good employees. The SBDC senior staff and directors understand that frequent and continuous informal, day-to-day or casual feedback can be extremely effective in boosting employee satisfaction and productivity. This informal and daily positive feedback can come from fellow employees as well as bosses, and does a lot to encourage the actions that make the SBDC successful.

Employees who find job satisfaction in perseverance, work planning & execution, sharing challenges with coworkers, being recognized for intermediate successes, and have the overall feeling of a "job well done" are the ones that usually stay with an organization. For many employees, rewards in the form of more enjoyable job duties, an increased role in decision-making and training & development opportunities are preferable to monetary rewards alone. These employees enjoy the reward that comes from the work itself. There are innumerable staff throughout the SBDC network that are dedicated to the mission and derive satisfaction from a job well done.

In order to build and sustain confident staff, the SBDC supports Professional Development to help employees enhance their skills and abilities, and to provide a reward for those with good job performance. It makes good sense for the SBDC to develop the expertise, knowledge, and skills of its staff, because doing so benefits the individual and the organization. It also encourages the employee to stay with the organization and continue to learn and grow. This is another reward from the boss.

A happy, confident, knowledgeable employee is productive, provides good customer service, mentors other employees, and contributes more than just doing his or her job. He or she works to improve processes and procedures to make the organization more effective and efficient. That kind of employee embodies the spirit of continuous improvement that moves an organization to excellence.

People who feel appreciated are more positive about themselves and their ability to contribute. People with positive self-esteem are potentially the best employees. A productive company that provides superior services and recognizes its employees for their role in its success is a team that is hard to beat.


“The journey is the reward." - Steve Jobs


WHAT'S NEW THIS WEEK?


SPONSORS, HOST INSTITUTIONS, PARTNERS AND ALLIANCES

In November, Angel Roman, Boricua College SBDC Director, participated as an advisory member to the Boricua College Business Administration program. Additional members include Business owners, Alumni, and the Director of the Business Improvement District. The Committee is reviewing the program’s curriculum, outreach efforts and strategic planning. The committee also will explore offering on-line classes.

The Watertown SBDC regularly conducts presentations for college classes at their host institution, Jefferson Community College, primarily in the Business Division’s “Introduction to Business” Class. Last year, the SBDC participated in an “Entrepreneurial Spirit” conference hosted by the campus. In 2007, during the national Entrepreneurship Week USA event (www.entrepreneurshipweekusa.com) called “What’s Your Big Idea?” the Center will partner with the local workforce development board and the college on a half-day conference for high school and college students. A highlight of that day will be a Business Concept competition with cash prizes.

In January, the Boricua College SBDC met with the Brooklyn Economic Development Corporation and Loisaida, Inc. to plan follow-up workshop on “Tourism Opportunities in NYC Latino Communities”. The partners will select a new venue for the new workshop.

The Watertown SBDC’s host campus asked the SBDC to routinely provide an item on What’s New with the SBDC” for the college newsletter. The college posts SBDC workshops on the “college bulletin board.” The bulletin board postings are also sent out in paper format; the college prints to 5,000 – 6,000 that are distributed throughout the area.


MARKETING

The Buffalo SBDC launched its own TV program on small business in Western New York. The program is written and produced by SBDC Director Sue McCartney. Clifford Bell, SBDC Senior Advisor, is the program’s host. Each 30 minute segment features a specific SBDC client and is representative of a specific segment of small business. The first four programs feature the following types of businesses: florist, day care, specialty foods, and gift/stationery store. The first four programs are complete and two are currently being aired on public TV and Time Warner Cable in the Western New York area. McCartney and Bell are in the process of preparing and producing 6 additional programs to be aired this spring and summer. The center’s production team is provided by Buffalo State College’s Office of Instructional Resources.

In January, the Boricua College SBDC developed a specialized mailing for new retail businesses in the Williamsburg section of Brooklyn. Over fifty businesses were targeted in an effort that highlighted the Center’s services and upcoming workshops.

In December, Brian Gurski, the Interim Acting Director of the LaGuardia SBDC gave testimony to the Small Business Committee of the New York City Council. The hearing was on the “Barriers to Growth for New York City Businesses.” The Director discussed the importance of ensuring that businesses have access to capital, business expertise and market opportunities. He emphasized that the needs of businesses evolve as they grow and that services such as those of the SBDC should be supported to assist businesses through multiple stages of growth in addition to the start up process. Supporting businesses through their multiple stages of growth can significantly impact employment and income generation for the City. These points were illustrated through the use of a client example.

The Watertown SBDC compiles and distributes a newsletter three times a year to over 4,000 businesses/SBDC clients. The data base used to distribute the issues has been continually updated throughout the years. The newsletter is a direct mail piece that has proven to be more successful as a physical document than as an e-mail, primarily because of the prevalence of email spam. The SBDC has noticed that the newsletter issue sent one month prompts clients to follow up with questions or inquiries during the following month. As new inquiries are called in or clients walk into the Center, staff members make a point of asking where they heard of the SBDC - to track different marketing efforts, i.e. newsletters, commercials, flyers.


PROFESSIONAL DEVELOPMENT & STAFF RETENTION

Buffalo State College enrolled and is funding Buffalo SBDC Director Sue McCartney’s participation in a year-long leadership program. The program includes 10 Buffalo State College professionals, including program directors and academic chairs. Each participant was tested for emotional intelligence, leadership, creativity, and was profiled using the Meyer’s Briggs profiling. Books are assigned to supplement workshops, and there is a weekly, 30 minute one-on-one coaching session scheduled for each participant.

The Watertown SBDC holds staff meetings once a month, most often in the Watertown office, but on occasion staff also travels to the Oswego outreach center for meetings. The entire Oswego center staff attends all monthly staff meetings. The meetings are utilized to inform staff of goals and strategic plan; discuss and resolve problems; learn about information shared at director’s meetings; discuss marketing SBDC products and services; and to plan future workshops. Outside guest speakers are often invited to speak at the staff meetings.

In January, the Boricua College SBDC Staff - Director, Business Advisors, and support staff - attended a customized session on “Developing Contacts and Business Mailing Lists” presented by Maddy Cohen at the Science, Industry and Business Library of the New York Public Library.

PROGRAM DEVELOPMENT: PRODUCTS AND SERVICES

In December, Angel Roman, Director of the Boricua College SBDC and Brian Gurski, Interim Acting Director of the LaGuardia SBDC met with executive officers of Amalgamated Bank in New York City for a round table discussion on the needs of underserved and new immigrant business communities. To promote best practices for business banking services, Angel and Brian shared their perspectives as well as multiple client examples to illustrate the range of needs that these businesses have from flexible financing and basic business banking services to qualified and culturally and linguistically competent business advising. Since Amalgamated is considering opening other branches in New York, Angel and Brian emphasized the importance of having a strong relationship with the SBDC Network to support the growth of business clients.

The Watertown SBDC’s Oswego outreach center has conducted several eBay training workshops for clients. The Watertown SBDC is working with the Continuing Education department of the host college to develop an eBay class with an additional Internet marketing segment.


SPECIAL PROJECTS

In November, the Buffalo SBDC held a highly successful DETA workshop. 30 people convened at the Pearl Street Grill in downtown Buffalo for an evening workshop. The program, “How to Make Money through Defense Contraction,” featured Mr. Devin Eller, a procurement specialist with the Lockheed Martin Corporation. Mr. Eller’s detailed presentation illustrated how the small business owner can secure US defense contracts as a sub contractor to Lockheed. Mr. Eller provided numerous examples of small companies working with Lockheed. This workshop also afforded the Buffalo SBDC’s DETA coordinator, Mr. Michael Heftka, an opportunity to promote DETA services. All participants completed a questionnaire informing us of their needs for future counseling.


TECHNOLOGY

The Watertown SBDC utilizes Smart Board technology for workshops and meetings with clients. Smart Board technology enables the user to project programs onto the Smart Board, run the program from the Smart Board, and make changes to the data on the Smart Board. The user has the option of saving the changes to the program. The user can therefore write notes on the screen during a PowerPoint presentation or to an Excel or Word document. The sympodium is a smaller, portable version of the Smart Board. It functions like a Smart Board except that changes and notes can not be saved to the original document.

Previous SPD Gazette Issues:

 

ABOUT THE GAZETTE

The SPD Gazette is a brief newsletter distributed via email and posted on the Internal Web Site. It will feature a column to be titled, What’s New This Week, in which the network will share best practices in strategic objectives. A series of articles in the Gazette will explain the program’s statewide approach to strategic objectives in six key areas:

• Marketing
• Professional Development and Certification
• Program Development: Products and Services
• Special Projects
• Strategic Partners and Alliances
• Technology, Information and Communication

For more information or answers to your questions, call Tom Morley at 914-375-2107or email him at SPD@Mercy.edu Send your report forms to SPD@Mercy.edu


DO YOU HAVE A COMMENT ABOUT THE SPD GAZETTE?

Is there a topic you would like to see in the Gazette? Send your comments to mary.hoffman@nysbdc.org.

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