Campground Expands with Strategic Support
A campground client based in Central NY sought assistance from the NYSBDC to establish and expand its campground business. Despite facing zoning and permitting hurdles, as well as challenges related to financing and marketing, the business was able to secure funding and navigate complex regulatory processes with the help of SBDC resources.
Research Provided:
• Industry Reports on RV Parks & Campgrounds (NAICS 721211) from sources such as Vertical IQ and Statista.
• Campground Financing Options through research on loan programs specifically tailored for RV parks and campgrounds.
• Campground Operation and Zoning Insights from the USDA and local government sources regarding agricultural land use for campgrounds.
• Marketing Strategies and Best Practices for campground businesses, including samples of business plans and financial projections.
Impact:
• Business Plan Development: The NYSBDC helped refine the client’s business plan and financial projections, which were essential for obtaining a $600,000 investment.
• Financing Guidance: The client was able to secure financing with more favorable terms after consulting with SBDC advisors and reviewing loan documents.
• Regulatory Support: NYSBDC assisted in navigating complex zoning regulations and provided strategies to handle the permitting process, including communications with the town and local planning board.
Information from NYSBDC Research Central played a crucial role in this campground business successfully expanding its operations and securing the necessary financing and permits to open a 150-site campground, with plans for year-round service.
Campground expansion to meet demand
This campground’s expansion exemplifies business growth in response to an unexpected opportunity. The COVID-19 pandemic sparked a new interest in camping, hiking, and other outdoor activities. The popularity of camping has continued to grow since then.
Campgrounds are expanding — almost half of campgrounds expanded in 2023, especially adding RV and glamping sites. NYSDBC can help businesses navigate zoning, refine their business plan, and implement effective marketing to seize opportunities.
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