A Case Study: New Age Textiles
Werewool, a startup based in New York, was developing an innovative, sustainable textile technology that eliminates the need for synthetic dyes by engineering microbes to produce color at the fiber level. The client needed comprehensive market research to support negotiations for an exclusive patent license and to strengthen their case for investment funding.
Research Provided:
- Market Insights: Reports on sustainable fashion trends, biomaterials, and consumer demand for eco-friendly textiles.
- Industry Analysis: Data on the environmental impact of traditional dyeing processes and potential market disruption.
- Competitive Landscape: Insights into other sustainable textile innovations and key industry players.
Impact:
With the research provided by the NYSBDC, Werewool was able to:
- Strengthen their arguments in negotiations, successfully securing an exclusive license to the patent.
- Use market insights to position their business effectively for funding.
- Secure $3.7 million in seed investment, enabling further development and commercialization of their technology.
This case demonstrates how strategic market research can play a pivotal role in securing intellectual property rights and attracting critical funding, positioning innovative startups for long-term success.
Sustainable Textile Innovation
Werewool creates biodegradable, performance-enhanced textiles with a significantly reduced environmental footprint. This breakthrough technology addresses major sustainability challenges in fashion, including water pollution, chemical waste, and carbon emissions from traditional dyeing processes.
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