SPD Gazette
Week of Feb. 25, 2007 / Issue 23


THE ACCREDITATION VISIT

As you read in the last issue of the Gazette, an ASBDC Accreditation Review Team is coming to visit us in June. For staff around the network that have never experienced an accreditation visit, and are dreading a one-to-one interrogation by one of the reviewers – RELAX! It is most likely reviewers will meet with you in a small group (except the directors, who will have the honor of a one-on-one meeting). If you are interested in the type of questions they might ask, click here. The most important thing is that you answer the reviewers’ questions honestly, show that you know your job and how it supports the SBDC mission.

A typical Regional Center visit will last from 2 to 3 hours. Generally, the reviewer will meet with the Center Director first, then meet with the rest of the staff. During the visit, the reviewer will look at the work space in the office, the signs, the equipment, and the floor plan. At some point, the reviewer will ask to look at some case files and training files. In general, the reviewers will want to confirm the information presented in the Self-Study Guide. This year, because Central has requested Technology Accreditation, the reviewer may talk to the Director and staff about the technical processes and technology used to provide services to the clients.

During their conversations with staff at Central and the Regional Centers, the reviewers will be looking for confirmation that the Strategic Plan is deployed and that all the staff are familiar with the objectives. They will probably ask us about the processes we use and whether they are documented. I am sure they will ask regional center staff about their contact with the Central Office. For example, do members of the Central staff visit the Regional Center? How often do you hear from them? Do they share information? Do you feel comfortable working with them to resolve a problem or answer a question?

The reviewers will probably ask Center Directors about their relationship with the campus and the community. For example, do they (the directors) or designated staff participate on campus committees? Does the SBDC sponsor any events with the campus? Do students and/or faculty members participate in SDBC activities? Another key relationship is the SBDC-SBA relationship. The reviewers might ask how often an SBA official visits the Regional Center, and if the SBDC collaborates with SBA resource partners such as SCORE. The reviewers also might ask about the Regional Center’s partnerships with the local Chamber of Commerce, business and trade associations, and economic development agencies – SBDC’s links to the business community.

Lastly, the reviewers will be interested to observe the attitude and outlook of the SBDC staff. Are they enthusiastic about the program – professional, friendly, courteous? Do they know their jobs and the SBDC values? Are they committed to helping entrepreneurs and small business owners?

As you can see in the following excerpt from the cover letter that accompanied the 2002 Review Team’s report, the reviewers had a positive impression of the staff:

We’d like to acknowledge a number of positive attributes found at the SBDC during our visit. Among others, the team found the staff to be generally well experienced and committed to their work. The SBDC also has a very detailed management and monitoring system, some elements of which might be of interest to other SBDCs. The SBDC has strong lead center leadership and direction, and the SBDC is recognized and valued across the SUNY system.

If you would like to review the full report from the 2002 Accreditation Review Team, click here.

If you read the Gazette issues and attached documents, you should be very well prepared to talk to the reviewers and give them a similarly positive impression in 2007. If you have questions about anything you read in the Gazette, please talk to your director or call or email Mary Hoffman. 518-641-0620; mary.hoffman@nysbdc.org.


WHAT'S NEW THIS WEEK?

Each of the focus areas listed in this section contain descriptions of activities relating to SBDC’s key objectives and are the basis of the metrics by which our Strategic Plan implementation is measured and assessed.


SPECIAL PROJECTS

Joan Powers, Onondaga SBDC Business Advisor, has been named to the management team of Start Up New York. Funded by a grant to Onondaga County, this initiative brings together a multidisciplinary collaboration of highly skilled partners to provide a customized, intensive, and well-rounded training, technical assistance, counseling and support program for people with disabilities interested in self employment. The initiative will be implemented for a period of 36 months and will provide on-going business training, benefits counseling, mentoring, and long term personal and professional support systems for persons with diverse disabilities from all walks of life.

Farmingdale SBDC Business Advisor Ritu Wackett, through a grant received from Smart Start, is presently researching the feasibility of shared services for the child care industry.  Ritu has contacted other sources who use shared services and researching how it can be applied to the child care industry.   She will hold focus groups with child care providers in both English and Spanish to determine their needs.

 

TECHNOLOGY

The Stony Brook SBDC has worked closely with the Space Alliance Technology Outreach Program (SATOP) over the past few months.  Two SATOP presentations were conducted at the Long Island High Technology Incubator and at a DETA-sponsored business services panel discussion at the Huntington Hilton.  Another SATOP presentation is scheduled for April at a Stony Brook SBDC patent workshop.  Two SBDC client requests for engineering technical assistance have been approved by SATOP for the current contract year.

MARKETING

Lucille Wesnofske, Director of the Farmingdale SBDC, was invited by the Huntington Chamber of Commerce to participate in a panel on Financing your Small Business. Lucille participated in the planning of this event and designed it so that several financing scenarios were presented to the panelists for response. As a panelist, the format enabled Lucille to describe the services of the SBDC and how they applied to the case study. As a result, several participants made appointments to meet with advisors.

Arnaldo Sehwerert, Director of the Mid-Hudson SBDC, attended a Kingston Midtown Business Association meeting at the Common Chambers. Other attendees included about 25 local business people and the Mayor of Kingston, as well as the city’s fire and police chiefs.

 

PROFESSIONAL DEVELOPMENT
& STAFF RETENTION

Willa Smith, Senior Business Advisor at the Stony Brook SBDC, recently attended the monthly meeting of the Long Island Association's Small Business Council, featuring a presentation by Robert Gaffney, former Suffolk County Executive and current President of Dowling College.  The presentation was entitled, " Dowling College's Impact on the Long Island Economy:  Present & Future".  Of note was a discussion regarding the evolution of more accessible and affordable continuing education for professionals, as well as newly developed programs designed specifically for entrepreneurs.  Using technology and on-site corporate programs, colleges and universities are reaching out to the business community, creating convenient online classrooms, and advanced degree programs that feature flexibly scheduled weekend and evening programs.


PROGRAM DEVELOPMENT: PRODUCTS AND SERVICES

At the Stony Brook SBDC, in addition to the regular workshop schedule, sometimes a topic comes up that seems so current that Business Advisor Ronni Rosen will arrange a workshop around it instead of waiting until the next session, (The Stony Brook SBDC plans a Fall session and a Spring session; workshops are not well-attended in the dead of the winter or summer months). Recently Ms Rosen decided to offer a workshop entitled, "Your Business Should Be on Ebay – Using Ebay to Maximize Your Business." IT was held at the Long Island High Technology Incubator at Stony Brook, there were 31 attendees and it was a phenomenal success! The speaker was a client, Diane Falvey, a certified Ebay specialist with a consulting firm that helps small businesses use Ebay to increase exposure and sales. According to Ms. Falvey, Ebay reaches 22,000,000 people, and by using Ebay, which is already "search engine optimized", small businesses can more easily be found, which is key for web-based businesses. She described numerous tools and tricks of doing business on Ebay. Judy McEvoy, a campus official, heard about the workshop's success and asked Ms. Falvey to return to the Stony Brook Incubator at Calverton to conduct the workshop again.

In February, the SBDC Central Office updated its general brochures (Planning for the Future, Return on Investment, A Closer Look) and flyers (Emphasis on Results, Top Ten Reasons Why NY Loves Small Business) in preparation for outreach and promotion in 2007. Copies of the brochures and flyers will be provided to the regional centers for use in their outreach activities. In addition, the Central Office staff worked with SUNY Graphics & Design staff to produce the Annual Program Report, copies of which will also be sent to the regional centers.

Mid-Hudson SBDC Director Arnaldo Sehwerert attended the Hudson Valley Latino Professional Association monthly meeting in Newburgh. The event was attended by 30 Latino area professionals.


SPONSORS, HOST INSTITUTIONS, PARTNERS AND ALLIANCES

Pat Higgins, Director of the Onondaga SBDC, has been named to the Advisory Committee of the Metropolitan Development Association’s (MDA) “Come Home to New York Small Business Assistance Pilot Program”. This project will provide mini-grants to local small businesses that provide technical assistance to entrepreneurs and emerging small businesses looking to locate in the Central Upstate New York Region. At least 10 of Onondaga SBDC’s clients applied for the MDA’s $100,000 Business Plan Competition. At least 7 of these are considered “qualifiers”.

Arnaldo Sehwerert, Director of the Mid-Hudson SBDC, attended the meeting of the Red Carpet Team, a group of representatives from public institutions offering services to small business in Ulster County.

Director Arnaldo Sehwerert and Business Advisor Sam Kandel from the Mid-Hudson SBDC participated in an SBA Outreach Meeting in Sullivan County, which was held at the Legislative Chambers in Monticello. The event is part of joint outreach efforts by SBDC and SBA, and was attended by about 35 people. Brian Goldstein, SBDC Director of Operations was present at the event as were William Manger, SBA Regional Administrator and Jose Sifontes, Director of the NYC SBA District Office.


ABOUT THE GAZETTE

The SPD Gazette is a brief newsletter distributed via email and posted on the Internal Web Site. It will feature a column to be titled, What’s New This Week, in which the network will share best practices in strategic objectives. A series of articles in the Gazette will explain the program’s statewide approach to strategic objectives in six key areas:

• Marketing
• Professional Development and Certification
• Program Development: Products and Services
• Special Projects
• Strategic Partners and Alliances
• Technology, Information and Communication

For more information or answers to your questions, call Tom Morley at 914-375-2107or email him at SPD@Mercy.edu Send your report forms to SPD@Mercy.edu

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